This book will be your guide to navigating product leadership, the one i never had. Marty cagan, widely recognized as the primary thought leader for technology product management, is the founder of the silicon valley product group svpg. In my opinion, one of the best books to read for a product manager. Top 15 mostread books by top product manager product. Product management expert marty cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the hightech industry. Like a cool breeze on a hot day, this seminal work by marty cagan from silicon valley product group is an easytoread primer on the role of a.
In inspired, technology product management thought leader marty cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love and that will work for your business. However, note that this book is told from the perspective of an engineer. You will find that there s a very big difference between how the very best companies create products and all the rest. Here are our favourite product management books and user experience books that have helped us build products people love. Marty cagan founded silicon valley product group to help and inspire other pms.
Great read by marty cagan which covers the entire product management area. What are the best books for product managers, especially. How to create tech products customers love by marty cagan, hooked. The first book that all midcareer product managers should read is marty cagan s inspired. How to create products customers love by marty cagan.
I just finished reading the book and i wanted to encourage product people everywhere to read it. Here are my top 5 favorite blog posts on product management. In inspired, technology product management thought leader marty cagan provides readers with a master class in how to structure and staff an empowered and effective product organization, and how to discover and deliver technology products that your customers will loveand that will work for your business. Find all the books, read about the author, and more. Surviving success in highgrowth startups requires great product leadership this week on the product science podcast, we get the chance to sit down with marty cagan, founder of the silicon valley product group, to talk about the lessons hes learned over his long career in product management. Good product manager, bad product manager ben horowitz. Whilst a significant amount of the book is focused on the importance of solving customer problems outcomes over outputs, which is the theme of a lot of product books around, there are 67 chapters covering.
Introducing okrs in your product team the product mind. How to create tech products customers love silicon. Marty abbott, ceo, akf partners, former cto, ebay great products delight customers. Before founding the silicon valley product group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, marty cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including hewlettpackard, netscape communications, and ebay. Like a cool breeze on a hot day, this seminal work by marty cagan from silicon valley product group is an easytoread primer on the role of a modern product manager. Marty cagan is a silicon valleybased product executive with more than 20 years of experience with industry leaders including ebay, aol, netscape communications and hewlettpackard. How to create tech products customers love and the all. Im regularly asked for product manager book recommendations. Marty cagan, a longtime product executive for companies like ebay and hp, walks the reader through his hardwon insights about how to identify when youve got the right product and when you dont, how to work with technical teams to get your products built the right way, and the basics of how to be a great product manager. Inspiration, tools and techniques, and practical help.
Inspired by marty cagan was one of few books talking about that special role, right in the intersection of tech, business and ux now the year is 2016 and the art of product management is slowly and steadily becoming a craft and a true. Here, you will find 21 legendary picks for product marketing. He has been a keynote speaker in mind the product conference for many years and actively engages producttank community worldwide. Cagan actively participated in product development in companies such as ebay and aol and helped hundreds of companies launch products through the silicon valley product. I spent the last couple days in san francisco attending my first mind the product conference on top of marveling at this years venue, enjoying the happy hour kickoff, and soaking up a handful of marty cagan quotes, i had the opportunity to speak with incredible product managers on the ground floor.
Marty cagan has led and inspired countless product teams and in inspired, you will learn how to build. Mind the product conferences, training, and content for. We need teams of missionaries, not teams of mercenaries. And not to brag, but i also wrote the book on product leadership. The six essential books that every product manager should read. Key concepts holistic product continuous discovery and delivery product. Used books may not include companion materials, some shelf wear, may contain highlightingnotes, may not include cdrom or access codes. The best product management books can take you close to the action.
Inspired by marty cagan was one of few books talking. We are very lucky to have marty cagan to talk in taiwan. He got his start building products for ebay, aol and netscape communications, and hewlettpackard. In todays fast moving world good product management is critical to maintaining a sustainable competitive advantage. Past events producttank taipei taipei, taiwan meetup.
A product coaching framework to foster product thinking. The top 15 mostread books by wordclass product managers. Books for product managers essential product management. Are you looking for the best product marketing books then youll be glad you landed on our blog. Marty is a revered product coach and consultant in silicon valley and also a thought leader in global product community. In inspired, technology product management thought leader marty cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers. The root causes of failed product efforts chapter 7.
Cagan starts from the beginning with the key roles of team members, takes you through the development process and finishes with marketing and selling your product. In his book inspired, marty cagan describes the job of the product manager as to discover a product that is valuable, usable and feasible. They do a great write up, if watching video is too slow for you. Martin eriksson is a product leader, speaker, and author with over 25 years. Here are the books that ive found most helpful in my career as a product manager. This book packs years of experience into 250 pages. Product leadership is the perfect companion to inspired, the product bible by marty cagan.
For more information on product ownership, watch the video from openview labs featuring marty cagan. Marty cagan shares product management advice from his second edition of his book inspired. Ive been lucky to work with some of the best product managers and product minds in the business. Marty cagan s top 10 tips to making products customers love by martin eriksson on december 11, 2012 over the past 30 years, marty cagan has defined and built products for some of the most successful companies in the world, including hewlettpackard, netscape communications, america online, and ebay. Marty cagan also uses this definition in his book inspired how to create tech products customers love. Dan olsens productmarket fit talk at mind the product sf 2018. Theyre responsible for defining the minimum viable product and ensuring its success. A couple of years back, i wanted to become a product manager. Marty cagan, author of inspired and founder of the silicon valley product. Marty cagan founded silicon valley product group to help and inspire other pms, condensing years of experience into this book. In inspired, he shares his learning about delivering the highquality products that people love. Martin eriksson on stage at mind the product london 2016.
We are fascinated by the unique challenges that product leaders face from startups to enterprises and interviewed nearly 100 of the worlds top product managers to uncover and share their insights into how launch great products and build successful product teams. Product is hard by marty cagan at lean product meetup youtube. Image source as one of silicon valleys most respected experts on product development in tech and as the founder of the silicon valley product group, marty cagan knows more than a thing or two about product. How to create products customers love which presents techniques for creating winning products.
The design of everyday things, by don norman product design. So, i went to amazon to search for books on the topic. Youll find that theres a very big difference between how the very best companies create products and all the rest. In my experience marty cagan is hands down the absolute best product management mind alive today. How to create tech products customers love hardcover december 4, 2017. How to create products customers love by marty cagan is a wellwritten book detailing the process of creating a product, whether that be internet based or physical. At founders factory weve created and implemented a framework for our product coaching practice based on the hypothesis i wrote about in mind the product last year for why. Now hes a partner at silicon valley product group where he helps companies create winning product strategies and grow their product organization.
These books will help you become a better product marketer and a better manager for your product team. How to create tech products customers love, by marty cagan, 2nd edition the book starts at a basic level, defining company growth stages startups, growth stage, and enterprise, the root causes of failed products, and which roles should be represented in a wellfunctioning product team. Published in 2008, cagan continues coopers work by instructing his readers to focus on their customers misery, rather than technical solutions. By product team i mean a crossfunctional, selforganized team which consists of a product manager, product designer, and 410 engineers. Marty cagan is often referred to as the most influential person in the product space. There are lots of excellent books about product management, but these are the ones id consider. Marty cagan is one of the most influential guys in the world when it comes to product management. He served as an executive responsible for defining and building products for some of the most successful companies in the world, including hewlettpackard, netscape communications, and ebay. Similarly, ive always defined product management as the intersection between business, technology and user experience hint only a product manager would define themselves in a venn diagram. Books for product managers essential product management reading. Product discovery at apple silicon valley product group. We talked to product management legend marty cagan.
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